Martin’s Family Fruit Farm Prototype & Application Recipe Development

George Brown College’s Food Innovation and Research Studio (FIRSt) is collaborating with Martin’s Family Fruit Farm. Martin’s Family Fruit Farm is an apple grower and processor in Waterloo. The company first started as a growing operation and has been active in the CPG market for several years with the “Apple Chips”. Martin’s Processing Ltd is a subsidiary of Martin’s Family Fruit Farm, one of Canada’s leading apple growers and packers based in Waterloo, Ontario.

Martin’s processing is set up to do a full range of peeling, slicing, dicing, dehydrating and has a juicing line for bulk cider. The purpose of the project is to develop 6 prototypes based upon their existing 3/8 apple cube product. Prototypes will be selected from 12 on-paper concepts presented by FIRSt and / or others by MFFF. Suggested concept development targets include salad accompaniments and breakfast accompaniments, both sweet and savoury. Based upon discussions, concepts presented and client selection of prototypes to develop, FIRSt will work with MFFF to develop acceptable product flavouring. As previously agreed with client, FIRSt may participate in defining process and ingredient modifications possibly applicable to successful production of end products.

Following production of, and based upon the selected prototypes, 8 recipes incorporating / highlighting the prototypes will be developed. These recipes will generally consist of salad applications, breakfast applications and / or novel use applications to aid consumers in utilizing the products.