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Manning Canning Voucher for E-Business
Manning Canning
Manning Canning is currently in its second year of operation that sells preserved foods and offers food preserving classes. Manning Canning is now working with the Centre for Business at GBC on e-business and online marketing strategies. Two marketing students have been engaged to help reorganizing its website and adding e-commerce capacity. The marketing students are also expected to increase Manning Canning’s market awareness, doubling traffic to the web site, increasing number of canning classes and growing email database by 50% offer concrete initiatives from which the faculty and students can select.
Partner
- Manning Canning
Principal-investigator
- Michael Shekter
Centre
- Business/Social Innovation & Entrepreneurship
- Food and Beverage Innovation
Lab
- Centre for Business
Project-year
- 2014