Kimberly’s Own Voucher for e-Business

Kimberly’s Own was previously a premium granola maker that worked with FIRSt to develop recipes; it was later turned into novel products that are now for sale through retail channels. They are now working with the Centre for Business at GBC on e-business and online marketing strategies. The two marketing students working on this project – lead by principal investigator Paul Gillespie, are expected to add social media to the current web site, in order to find customers in 2 provinces beyond Ontario, and increase sales through 2014.