The Dressing Bar Voucher for e-business
The Dressing Bar Inc.
The Dressing Bar Inc. is a gourmet, artisanal salad dressing producer and retailer. It is currently working with FIRSt on refining and developing an organic, healthy dressing recipe. On the basis of the previous project,The Dressing Bar has recently started another project with the Centre for Business at GBC on improving e-business and online marketing strategies. Students from the Database Marketing I course will work with The Dressing Bar as part of their major project for the semester. The project will be overseen by marketing professors Thomas Arhontoudis and Norm Williams. This is an OCE VEB project – $2000 will be put towards an award for winning student teams.
Partner
- The Dressing Bar Inc.
Principal-investigator
- Norm Williams
Centre
- Business/Social Innovation & Entrepreneurship
Lab
- Centre for Business
- School of Marketing
Project-year
- 2014