Journey to Excel Voucher for E-Business

Journey to Excel is a sports training and athlete development company targeting pro and semi-pro hockey players, as well as emerging advanced players. They offer on-ice skills training, along with off-ice physical training, nutrition courses and diet planning. Journey to Excel is now working with the Centre for Business at GBC on the development and implementation planning for their on-season marketing campaign (set to launch Fall 2014). As part of this improved campaign, the company is looking to create a more robust advertising strategy, incorporating elements of digital and social media marketing with traditional marketing activities. . One class from the marketing diploma program (MARK 1003) lead by principal investigator Jon Callagher and two classes from the Sport and Event Marketing post-graduate program (MARK 4016, MARK 4005) lead by principal investigator Lori Futterer will work on creating separate campaigns and implementation strategies. A winning team from each of the three classes will be selected prior to March 31st.