AutumnMind Marketing Strategy

George Brown College (GBC)’s Centre for Business have partnered with AutumnMind to assist with the branding themes, market research, competitive analyses, testing of referral market channels, and other information relevant to testing the assumptions and value proposition(s) associated with the AutumnMind start-up organization. AutumnMind, a Toronto-based start-up company, provides personalized intellectual and social stimulation to adults in Toronto over the age of 50. Behind AutumnMind is Dr. James Watzke, an internationally recognized gerontologist with a PhD in psychology who has extensive knowledge on aging. This research will be conducted in two sections of GBC’s Strategic Marketing Management course (MARK 3017) with students working in teams to complete the deliverables. This project will help AutumnMind move forward with plans to register the business and attract its first clients.