Marketing Research and Plan Development for Garden Connections Inc.

Garden Connections (GCx) is a start-up design firm from Toronto, specializing in high end balcony gardens for condos. Their products help developers differentiate their offerings and add value to their condo properties, and provide consumers added function and style to an underutilized area of their homes. GCx has approached GBC for consultation to develop B2B and B2C marketing plans. Students from GBC’s Centre for Business will define partnership strategies, business models, positioning strategies, and the design and costing of multi-stage marketing models; and the finalization of marketing plans in a written findings and recommendations report.