Toronto Gold Bullion Inc. Voucher for E-Business

Toronto Gold Bullion Inc. is a physical precious metals dealer. They carry an extensive selection of bullion and modern numismatic products. Toronto Gold Bullion Inc. is working with the Centre for Business marketing students to refine their branding and create a web-based marketing strategy that is integrated with their existing traditional outreach activities. The web strategy recommendations made by the students will encompass the primary and secondary objectives of the company which are to increase profits and increase brand awareness. 2 sections of students from the Strategic Marketing Emerging Media & Innovation Technologies course will work with Gold Bullion as part of their major project for the semester. The project will be overseen by marketing professors Paul Gillespie and Stephanie Fry.