Social Media Strategy Development and Content Creation

Spectrum Building Services is an established property management company that provides full-scale flooring maintenance and emergency restoration services for commercial and multi-unit residential buildings in the Toronto area. In operation for 25 years, Spectrum has established itself providing quick-response emergency services and eco-friendly options for cleaning products used at their sites. Like many small businesses, Spectrum has established a digital and social media presence but needs assistance developing a comprehensive digital strategy and quality content that is consistent in its look and feel across the various social media platforms.

The proposed VEBTA project will complete the following high-level tasks: 1. Study of which social media platforms and categories of posts fit best with Spectrum’s business and digital content 2. Study of what tools can be used to optimize Spectrum’s social media activities, providing the greatest reach and impact for a minimal investment of resources 3. Creation of a tactical plan to optimize digital marketing and social media activities 4. Creation of select social media content and marketing collateral, maintaining a consistent look and feel across platforms 5. Creation of a report summarizing the social media. and digital marketing strategy.