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Optimization to Drive Sales for Bennett Fasteners
Develop a website strategy to drive the right customers to the Bennett Fastener website through search optimization and other techniques. Currently the BF website receives minimal (fewer than a dozen) hits per week and has little conversion. We want to work with a business student and one Faculty member from GBC to improve awareness of our website and product as a first step towards better conversion.
- Case Innovations
- Alexandra Psica
- Business/Social Innovation & Entrepreneurship