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You are here: Home / Projects / Optimization to Drive Sales for Bennett Fasteners

Optimization to Drive Sales for Bennett Fasteners

September 13, 2018 by

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Optimization to Drive Sales for Bennett Fasteners

Case Innovations

Develop a website strategy to drive the right customers to the Bennett Fastener website through search optimization and other techniques. Currently the BF website receives minimal (fewer than a dozen) hits per week and has little conversion. We want to work with a business student and one Faculty member from GBC to improve awareness of our website and product as a first step towards better conversion.

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Partner

  • Case Innovations

Principal-investigator

  • Alexandra Psica

Centre

  • Business/Social Innovation & Entrepreneurship

Project-year

  • 2017
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