Optimization to Drive Sales for Bennett Fasteners
Case Innovations
Develop a website strategy to drive the right customers to the Bennett Fastener website through search optimization and other techniques. Currently the BF website receives minimal (fewer than a dozen) hits per week and has little conversion. We want to work with a business student and one Faculty member from GBC to improve awareness of our website and product as a first step towards better conversion.
Partner
- Case Innovations
Principal-investigator
- Alexandra Psica
Centre
- Business/Social Innovation & Entrepreneurship
Project-year
- 2017