Introducing the Digital Experience Exchange
The Digital Experience Exchange (DEx) research vision aligns with key stages of the design process that are essential to fostering innovation and outputs, leading to successful commercialization.
Toronto is Canada’s largest technology hub and the third largest in North America. It is home to 15,000 technology companies employing 168,000 people generating $52 billion in annual revenue. Digital technologies are revolutionizing how these companies develop products and serve customers. Across all sectors, there is a shift from engineering-driven to design-driven products, from product-centric to customer-centric development models, and from marketing-focused to user experience-focused business models. Many companies face technical and business model challenges in embracing this shift.
The DEx will assist Toronto’s technology sector SMEs to adopt new approaches to designing and developing customer experiences, digital service design ecosystems, computing platforms and alternative user interfaces that are shaped by technology. George Brown College faculty and student expertise in gaming and interactive digital media, interaction design and development, user experience and user interface design, usability testing and validation of technology, virtual effects, graphic design/branding and information technology will catalyze innovation in SME partners. The DEx research vision aligns with key stages of the design process that are essential to fostering innovation and outputs that lead to successful commercialization.