Good design is invisible. The best design is intelligent.
Smart economies are productive economies, and by working together with our industry and community partners we can foster greater innovation and productivity through the design of products and services that will help Canada and Ontario energize and transform. Our design projects are interdisciplinary in nature, and connect the physical realm—including prototypes, usability testing, healthcare technologies, and engineering—to the digital—spanning new technologies, game design, user design, wireless technology and the Internet of things.
At the heart of all these projects is the idea of improving the user experience at every level. Many projects are built around exploring the evolving new world of physical objects designed to work in tandem with electronics, software, sensors, and network connectivity.
DESIGN & DIGITAL MEDIA
The Digital Media and Gaming Incubator supports the city’s digital sectors by providing affordable space, business and professional services, and technology and human resources to startup companies, freelancers and sole proprietors. LEARN MORE.
The Institute without Boundaries (IwB) is a Toronto-based academic program and studio that focuses on collaborative design practice with the objectives of social, ecological and economic innovation through design research and strategy. LEARN MORE.
The Digital Experience Exchange (DEx) will serve as an umbrella for a variety of applied research with academic and industry partners to take products and services to market while equipping graduates with practical innovation skills and knowledge.
The Fashion Exchange is an entry-level employment program that trains participants who are interested in developing skills for the fashion industry, created through a partnership between George Brown College and the Ministry of Economic Development, Trade and Employment.
The Usability Testing Lab is a collection of expertise and equipment located in and around St. James campus, designed to map how we use technology and user interfaces. Equipped with live streaming video-recording and audio-recording, software for statistical analysis and eye-tracking technology.
Game Design and Development is becoming a large part of the modern world. We work with our talented faculty and students to integrate elements of gamification into new projects for our partners.
PROTOTYPING & PRODUCT DESIGN
In our Jewellery Casting Facility students are able to take a wax model, cast it into silver or gold, and reproduce it for production. Other equipment on view are a chemical fume hood, and an oxygen extractor that supplies the studio torches. LEARN MORE.